Paid media is like that outfit you splurge on for a special event, owned media is your reliable daily wardrobe, but earned media? That’s the killer vintage find you stumble upon, making your friends go, “Where’d you get that?”

Consumers are bombarded with choices, settling for a ‘good’ brand is like whispering in a rock concert - you just won’t be heard. That’s why elevating your brand is essential to cut through the noise.

Your resume is your golden ticket to making a dazzling first impression. Whether you've been in the industry for a while or just starting out, a stellar resume can set you apart from the competition and showcase your unique blend of skills and experiences. Here’s a guide to crafting the perfect Marketing and PR resume that will get you noticed.

In today's digital age, mum influencers have become a powerful source of inspiration, guidance, and support for parents worldwide. From practical advice on raising children to delicious family recipes and navigating the challenges of motherhood, we share some of our favourite kids and baby influencers.

It’s a cut-throat business world. And the marriage of PR and marketing is no longer a luxury but an absolute necessity. As brand managers and marketers, you hold the key to unlocking your brand’s true potential by leveraging your press coverage effectively. How? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness.

So, you’ve got the basics of a PR strategy down, but how do you take it from good to exceptional? Whether you’re a seasoned PR pro or just starting out, these unique tips will help you add some flair and effectiveness to your existing strategy.

Staying ahead of the curve is all about making the right connections and sharing your story where it matters most. Welcome to the wonderful world of LinkedIn: the ultimate playground for professionals looking to network, build their brand, and amplify their voice.

Public relations (PR) can be a game-changer for brands, but navigating its cost can feel like walking a tightrope. How much should you spend? Is it worth it? And how can you get incredible press coverage without draining your bank account?

Having a strong brand that reflects who you are and the customers you attract is the foundation of everything you do in your business, and getting it right is so important. But as trends change, consumer preferences shift, and new competitors constantly emerge, how do you know when it’s time to give your brand a facelift and how should you go about it?

Are you ready to elevate your online store to the next level in 2024? Of course, you are! Let's ditch the ordinary and embrace the extraordinary with these tips to help you create an unforgettable shopping experience.

Can you believe we’re already halfway through 2024? Time sure flies when you’re busy making headlines and dropping jaws with your stunning PR efforts. Now, it’s time to take a breather, sip on some bubbly inspiration and reflect on our PR triumphs and challenges so far.

It’s hard to keep up with the many shortened and rapidly evolving terms within marketing. These terms will allow you to strategise and stay on top of some of the key industry concepts you should know. Here are our top 15.

Capturing the immediate attention of journalists, bloggers, and influencers is a must for any brand. These days, the high volume and saturation of the fashion and lifestyle market is overwhelming for everyone involved. Standing out in a crowded field requires more than just a great product or service.

Home is where the heart is… and we want that space to be incredible. Well, with the help of these social media pages, you can transform your space into a modern paradise. Here’s some inspiration…

Inside the wild world of influencing, it is essential to maintain authenticity and truly capture your niche. From fashion to beauty and lifestyle, here are our top 10 Australian influencers you should know about.

Effective PR can significantly elevate your brand, helping you build credibility, engage with your audience, and increase your market presence. Whether you're a start-up or an established business looking to refine your PR strategy, this step-by-step guide will help you navigate the world of PR and maximise your efforts.